This project was conceived with a noble purpose: to enhance the experience of Dobbies Garden Centre's Grotto while making a positive impact on the environment. By joining forces with Earthly, a renowned environmental organization, the aim was to ensure that every ticket sold for Dobbies' Grotto event would contribute to the reforestation efforts in Madagascar.
To bring this concept to life, we collaborated closely with Dobbies, offering a range of innovative products and developing compelling designs for the packaging. The central message on each package was carefully crafted to emphasize the significance of tree planting. We wanted to ensure that customers understood the direct connection between their purchase and the positive environmental action they were supporting.
One of the key elements we incorporated into the packaging was a vibrant sticker placed prominently on the front of each box. This sticker proudly displayed the words "Congratulations! You just planted a tree!" This simple yet impactful message served as a clear reminder to customers that their participation in the Grotto event had made a tangible difference in restoring the forests of Madagascar.
